Sans Normal Efrah 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, editorial, captions, presentations, clean, modern, calm, technical, understated, emphasis, clarity, neutrality, modernity, readability, humanist, open apertures, slanted, airy, roundish.
This typeface is a slanted sans with smooth, rounded construction and simple, unembellished terminals. Strokes remain even and restrained, with gentle curves in bowls and shoulders and minimal modulation throughout. The letterforms feel open and clear, with generous counters and a tidy rhythm; diagonals and curves stay consistent, and joins are kept crisp without sharp calligraphic effects. Numerals follow the same streamlined approach, with straightforward shapes that match the overall pacing of the alphabet.
It suits interface and product typography where a slanted emphasis is needed without sacrificing clarity, as well as contemporary branding and editorial pull quotes. The even texture and open forms also work well for captions, charts, and presentation typography where clean rhythm and quick recognition matter.
The overall tone is contemporary and matter-of-fact, leaning toward a clean, professional voice rather than expressive or decorative. Its slanted posture adds a mild sense of forward motion, but the geometry stays composed and controlled, giving it a calm, efficient feel.
The design appears intended as a modern, utilitarian italic that provides emphasis and hierarchy while preserving the simplicity and neutrality of a straightforward sans. Its rounded construction and consistent slant suggest a focus on legibility, smooth texture, and easy integration into contemporary layouts.
In text, the spacing and open interiors help maintain clarity, while the consistent slant creates a cohesive texture across lines. The design reads as a practical italic companion rather than a dramatic cursive, keeping forms familiar and highly legible.