Sans Normal Vukun 9 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'MVB Embarcadero' by MVB and 'Eldwin' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, modern, informal, approachable, playful, soft impact, clear display, friendly voice, modern utility, rounded, soft terminals, open counters, compact, sturdy.
A sturdy sans with rounded, softly finished terminals and a largely monoline construction. Curves are full and circular with generous bowls, while joins are clean and minimally tapered. The uppercase feels compact and blocky with broad forms, and the lowercase maintains clear, simple structures with open apertures and small, tidy dots on i/j. Overall rhythm is even and stable, with slightly condensed-feeling proportions in some letters and consistent stroke weight across straight and curved segments.
Well suited to branding and identity work that wants a warm, modern feel, as well as headlines, posters, packaging, and signage where weight and rounded forms provide strong presence. It can also serve for short UI labels or interface-style messaging when a softer, more approachable tone is preferred.
The tone is friendly and contemporary, with a mild playfulness coming from the rounded shaping and soft edges. It reads confident and practical rather than technical, giving text a welcoming, casual voice without becoming quirky or decorative.
The design appears intended to deliver high-impact readability with a softened, human-friendly finish—combining simple geometric foundations with rounded terminals to keep dense black shapes from feeling harsh.
The numerals and capitals share the same rounded, solid construction, helping headings and UI-like labels feel cohesive. Letterforms keep counters open and shapes uncluttered, supporting quick recognition in short-to-medium text blocks.