Sans Normal Rimef 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui labels, packaging, posters, headlines, children’s media, friendly, playful, approachable, casual, clean, softened modernism, everyday legibility, approachability, brand friendliness, rounded, soft terminals, monoline, open counters, humanist.
A rounded, monoline sans with soft, slightly squarish curves and consistently blunted terminals. The stroke work stays even and dark, with generous inner counters and simple, geometric constructions that lean on circles and straight stems. Uppercase forms are compact and steady, while lowercase shows a shorter x-height and straightforward shapes with minimal modulation; punctuation and numerals follow the same rounded, sturdy treatment for a cohesive rhythm.
Works well for UI labels, app headers, and interface text where a friendly, rounded voice is desired. Its solid shapes and open counters also suit posters, short headlines, packaging, and signage that benefits from uncomplicated, high-clarity forms.
The overall tone feels friendly and informal, with a mild retro-tech charm created by the rounded corners and sturdy, simplified shapes. It reads as approachable and easygoing rather than austere, making it suitable for communication that wants to feel warm and uncomplicated.
The design appears intended to provide a clean, modern sans with softened geometry—combining straightforward construction with rounded terminals to create a welcoming, contemporary texture. It prioritizes clarity and consistency while keeping the personality light and approachable.
Several letters emphasize clarity through open apertures and uncomplicated joins, and the rounded cornering softens the texture at both small and large sizes. The figures are bold and legible with plain, unornamented silhouettes that match the alphabet’s utilitarian, playful simplicity.