Sans Normal Melab 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Sans Beam' by Stawix, and 'Regave' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, bold, friendly, retro, impact, motion, display, branding, attention, slanted, soft corners, heavy weight, compact counters, headline.
A heavy, slanted sans with rounded, slightly squarish curves and smoothly filled, low-detail interiors. Strokes are broadly consistent in thickness with softened joins and corners, giving the shapes a chunky, upholstered feel rather than a sharp engineered one. The letterforms are wide-set with generous horizontal presence, while counters stay relatively tight, reinforcing a dense, high-impact texture. Curves on characters like C, G, S, and the numerals are full and continuous, and diagonals (N, V, W, Y, 1, 7) read as sturdy and stable rather than razor-edged.
Best used for headlines, posters, and bold callouts where impact is the priority. It also fits sports branding, event graphics, packaging fronts, and attention-focused signage, especially when set with ample tracking and line spacing. For longer passages, it will be most comfortable at large sizes and short line lengths.
The overall tone is assertive and fast, with a sporty, poster-ready attitude. Its rounded massing keeps it approachable, suggesting playful confidence rather than severity. The strong slant adds motion and urgency, making it feel suited to energetic, promotional messaging.
The design appears intended to deliver maximum presence in a compact, contemporary sans structure, combining a strong oblique stance with rounded, high-mass shapes to project speed and confidence. It prioritizes punchy readability at display sizes and a cohesive, high-contrast-from-the-page silhouette.
The sample text shows the design holds together as large blocks of copy, creating a cohesive dark color and consistent rhythm, but the tight counters and heavy weight make it visually loud. The numeral set matches the letters in weight and slant, staying bold and attention-grabbing in display settings.