Sans Normal Medag 9 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, dynamic, retro, playful, impact, motion, branding, attention, display, slanted, chunky, rounded, geometric, compact.
A heavy, right-slanted sans with broad proportions and thick, largely uniform strokes. Letterforms lean on simple geometric construction—round counters and smoothly curved bowls—paired with assertive wedge-like terminals and diagonally sheared joins that emphasize motion. Curves are full and inflated (notably in O, Q, and numerals), while horizontals and cross-strokes read as slightly angled due to the overall slant. The lowercase shows sturdy, compact shapes with rounded dots and counters, and the figures are large, bold, and highly prominent.
Best suited to large sizes where its weight and slant can deliver impact—headlines, posters, sports or event branding, and bold logo wordmarks. It can also work for short bursts of copy on packaging or promotional graphics, where a dense, energetic typographic block is desirable.
The overall tone is energetic and high-impact, with a forward-leaning, action-oriented feel. Its chunky geometry and rounded forms give it a friendly, slightly retro display character while still reading as modern and straightforward.
The design appears intended to provide a fast, assertive display voice: a bold, slanted sans that combines rounded, geometric construction with sharp, angled finishing to signal speed and confidence in branding-oriented contexts.
Spacing appears intentionally tight and massy, creating a strong typographic color in paragraphs. Distinctive diagonally cut terminals and notched joins add texture and help prevent the heavy weight from feeling overly static, especially in headlines and short phrases.