Sans Normal Admih 1 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, ui display, modern, dynamic, clean, confident, technical, modernization, clarity, motion, brand voice, oblique, geometric, monoline, open apertures, rounded bowls.
This typeface is an oblique sans with a smooth, monoline construction and broad proportions. Curves are built from clean circular/elliptical geometry, with rounded bowls and generally open apertures that keep counters clear. Stroke endings are crisp and straightforward, and the overall rhythm reads steady and even, with a consistent forward slant across capitals, lowercase, and numerals. Numerals follow the same simple, engineered logic, with clear forms and minimal ornamentation.
It performs best in display contexts where a clean, fast-moving voice is helpful: headlines, posters, marketing lines, and brand lockups. It can also work for short UI labels or product messaging where clarity and a contemporary tone are prioritized over long-form reading comfort.
The overall tone is contemporary and purposeful, combining a clean, engineered feel with a sense of motion from the oblique angle. It reads confident and efficient rather than expressive or decorative, making it feel suited to modern branding and product-oriented communication.
The design appears intended to deliver a modern, geometric sans voice with built-in momentum, offering clear shapes and consistent stroke logic while maintaining a strong, contemporary presence in larger sizes.
The wide set and oblique angle create a strong horizontal flow in text, with generous letter spacing potential and clear word shapes. Round letters like O and Q appear smooth and stable, while diagonals (V, W, X, Y) emphasize the forward-leaning energy.