Sans Normal Adlot 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Mandioca' by Latinotype, 'Kinetika' by Monotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, signage, modern, sporty, forward-leaning, clean, technical, add motion, modernize, improve clarity, project confidence, oblique, geometric, rounded, open counters, crisp terminals.
A clean sans with an oblique, forward-leaning stance and broadly proportioned letterforms. Strokes are even and low in contrast, with smooth, geometric curves and straight-sided construction that keeps shapes stable at display sizes. Counters are generally open and generous, and terminals are crisp rather than tapered, giving the design a precise, contemporary rhythm. Uppercase forms read as simplified and efficient, while lowercase maintains a straightforward, utilitarian structure with round bowls and compact joins.
Works well for branding systems, headlines, and poster typography where a fast, contemporary tone is desired. The clear geometry and open counters also suit UI labels, navigational elements, and signage that benefits from strong legibility with a dynamic slant.
The overall tone feels modern and active, with the slant adding momentum and an energetic, sporty impression. Its geometric clarity and even color convey a technical, no-nonsense confidence suited to contemporary branding and interface-forward design.
Designed to deliver a modern sans voice with added momentum from an oblique posture, balancing geometric clarity with a sturdy, readable texture. The intent appears focused on versatile display-to-interface use where crisp shapes and a forward-leaning personality help communicate speed and confidence.
The figures are clear and sturdy, matching the letterforms’ simplified geometry and consistent stroke behavior. The oblique angle is pronounced enough to signal motion, but the shapes remain controlled and highly legible.