Sans Normal Efgud 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans Pro' by Font Bureau (names referenced only for comparison).
Keywords: ui, branding, headlines, captions, presentations, modern, clean, airy, neutral, technical, clarity, modernity, emphasis, versatility, monoline, humanist, rounded, open apertures, slanted.
This typeface is a monoline, slanted sans with smooth, rounded curves and crisp terminals. Letterforms are built from restrained geometry, with open counters and generous internal space that keeps shapes clear at small and medium sizes. The italic angle is consistent across capitals, lowercase, and numerals, creating a steady forward rhythm without becoming overly calligraphic. Capitals are clean and slightly wide in feel, while the lowercase maintains an even x-height and simple, unobtrusive joins.
This font works well for interface labels, product branding, and contemporary editorial headlines where a light, slanted sans can add emphasis without visual noise. It’s also suited to presentations, posters, and short-to-medium text blocks that benefit from a clean rhythm and open shapes.
The overall tone is contemporary and unobtrusive, with an airy, efficient feel. Its slant adds motion and emphasis while staying neutral enough for everyday typography. The result reads as practical and modern rather than expressive or decorative.
The design appears intended as a straightforward italic companion for modern sans typography, prioritizing clarity, consistency, and a gently dynamic reading flow. It emphasizes simple geometry and open forms to remain legible and versatile across common design contexts.
Curves are drawn with consistent radii and minimal modulation, giving round letters (like C, O, and G) a smooth, engineered regularity. Descenders and ascenders are kept tidy, and numerals share the same streamlined construction, producing a cohesive texture across mixed alphanumeric settings.