Sans Normal Isda 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Martian Grotesk' by Martian Fonts, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logos, playful, retro, chunky, friendly, loud, high impact, friendly display, retro appeal, bold branding, playful tone, rounded, bulky, compact, soft corners, geometric.
A heavy, rounded sans with broad proportions and compact counters. Strokes are thick and consistent, with softened corners and circular/oval bowls that keep the texture smooth despite the weight. Uppercase forms are wide and blocky, while the lowercase maintains a tall presence with simple, sturdy constructions and minimal detailing. The numerals follow the same chunky geometry, reading clearly with large fills and tight interior space.
Best suited to display roles where strong impact is needed: posters, big headlines, packaging, and bold brand moments. It can work for short bursts of text (taglines, callouts) when set with generous leading and careful tracking to keep the heavy texture from closing in.
The overall tone is bold and approachable, with a playful, retro-leaning mass that feels energetic and attention-seeking. Its rounded shapes soften the impact, giving it a friendly, cartoonish confidence rather than an aggressive or technical voice.
The design appears intended to deliver maximum presence with rounded, geometric forms that stay friendly at high weight. It prioritizes bold silhouette recognition and a cohesive, playful texture for prominent, high-visibility typography.
In text, the dense weight and tight counters create a dark, continuous typographic color, so spacing and line breaks become important for maintaining clarity. The shapes favor smooth curves over sharp joins, contributing to a cohesive, bubbly rhythm across letters and numbers.