Sans Normal Itkon 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, industrial, playful, retro, loud, impact, brand presence, display clarity, retro modernity, sport emphasis, rounded, chunky, compact apertures, ink-trap hints, blunt terminals.
A heavy, wide sans with compact counters and soft, rounded geometry throughout. Strokes are thick and steady with minimal modulation, and corners are generally blunt with subtle rounding that keeps the forms from feeling sharp. Bowls and curves lean toward squarish circles, while diagonals (A, V, W, X, Y, Z) are cut with clean, straight facets. Several letters show small notch-like cut-ins at joins and terminals, giving a mildly engineered, stamped look without becoming angular overall.
Best suited for headlines and short display settings where maximum impact is desired—posters, sports and esports branding, product packaging, and logo wordmarks. It performs particularly well at larger sizes where the tight counters and wide proportions can read as intentional graphic mass.
The overall tone is bold and extroverted, with a sporty, headline-forward energy. Its wide stance and chunky shapes feel confident and slightly playful, evoking retro display lettering and contemporary athletic branding. The tight counters and strong silhouettes create a punchy, attention-grabbing voice.
The design appears intended to deliver a strong, wide display voice that balances rounded friendliness with a slightly industrial, engineered edge. The consistent heaviness and compact apertures prioritize bold silhouette and brand presence over delicate detail, making it ideal for punchy, contemporary display typography.
The lowercase forms maintain a sturdy, almost unicase-like weight presence, with simple construction and reduced interior space for a compact, impactful texture. Numerals follow the same wide, heavy logic, with rounded forms that read clearly at large sizes and a deliberately blocky, poster-oriented rhythm.