Sans Normal Obdem 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' and 'Myriad Arabic' by Adobe, 'Catchfire' by Alan Smithee Studio, 'Sans Atwic Modern' by Caron twice, 'Malva' by Harbor Type, and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, legibility, approachability, modernity, geometric, rounded, blocky, compact, soft.
A heavy, geometric sans with broad proportions, large counters, and smoothly rounded curves. Strokes are consistently thick with little visible modulation, producing a dense, poster-ready texture. Terminals are mostly blunt and clean, with rounded joins that keep shapes soft despite the mass. The lowercase forms are compact and sturdy, and the numerals follow the same wide, simplified construction for strong, even color.
Best suited to headlines, branding, packaging, and signage where high impact and quick recognition are important. It also works well for short marketing copy, labels, and UI moments that need a bold, friendly callout, but may feel visually dense in long-form reading at smaller sizes.
The overall tone is confident and approachable, combining big, emphatic weight with friendly roundness. It reads as contemporary and energetic, leaning toward a casual, upbeat personality rather than a formal or technical one.
Likely designed to deliver maximum presence with a clean, geometric voice—prioritizing bold readability, modern shapes, and an inviting, rounded feel for attention-driven display typography.
In text, the tight internal spaces and thick strokes create strong visual impact, especially in all-caps and short lines. The round letters (like O/C) feel especially geometric, while diagonals (like V/W/X) add a slightly punchy, athletic rhythm.