Serif Normal Visi 7 is a very light, wide, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book display, headlines, branding, elegant, refined, classic, calm, refinement, elegance, editorial clarity, premium tone, hairline, delicate, crisp, bracketed, transitional.
This serif displays very thin hairlines paired with noticeably stronger vertical stems, producing a crisp, high-contrast texture. Serifs are fine and bracketed, with tapered terminals and a controlled, upright axis. Proportions lean wide with generous sidebearings and open counters, keeping the page color light even at larger sizes. The lowercase shows traditional, readable forms with a two-storey a and g, a moderate x-height, and a steady rhythm across mixed-case text; numerals appear lining with similarly delicate detail.
It performs best in editorial contexts such as magazine titles, section openers, and pull quotes, as well as refined branding and packaging where a light, luxurious serif is desired. The wide proportions and high contrast also make it suitable for large-size typography in posters and elegant web hero text, while extended running text may benefit from comfortable sizes and good output resolution.
The overall tone is poised and cultured, with a fashion-and-literary polish that reads as premium without feeling ornate. Its lightness and airy spacing create a calm, confident voice suited to sophisticated messaging.
The design appears intended to deliver a modern, polished take on a conventional text serif, emphasizing contrast, openness, and a graceful cadence for premium editorial and brand-led typography.
Round letters (like O/C/G) are smooth and evenly modulated, while diagonals (V/W/Y) stay sharp and clean, reinforcing a precise, contemporary finish within a classical framework. At smaller sizes the finest strokes may require supportive reproduction conditions due to the delicate hairlines.