Sans Normal Sedij 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, branding, packaging, posters, children’s media, friendly, casual, playful, approachable, clean, approachability, clarity, modern warmth, everyday usability, rounded, soft terminals, humanist, open counters, monoline.
A rounded, monoline sans with soft, fully curved terminals and gently modulated joins. Curves are broad and even, with open counters and a steady rhythm that keeps words legible while retaining a hand-drawn warmth. Uppercase forms are simple and geometric-leaning (notably round O/C/G), while lowercase shows a friendly, humanist touch with single-storey a and g, a compact e with a small aperture, and a straightforward r. Figures are clear and uncomplicated, with smoothly rounded shapes and consistent stroke endings.
Well suited to interface labels, app onboarding, and product copy where a welcoming voice is needed. It also works for branding systems, packaging, and posters that benefit from rounded friendliness, and it can fit children’s or family-oriented materials when a clean but playful tone is desired.
The overall tone is warm and informal, reading as friendly and slightly playful without becoming novelty. Its rounded strokes and soft corners give it an approachable, modern feel that suits upbeat, conversational messaging.
The design intention appears to be a contemporary, easygoing sans that prioritizes approachability and smooth readability through rounded terminals, simple letterforms, and consistent monoline construction.
Spacing appears comfortable and even in text, supporting a smooth texture at display and short-text sizes. The design emphasizes clarity through open shapes and simple construction, with distinctive roundness carried consistently across letters and numerals.