Serif Normal Ifdog 1 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Capita' and 'Marbach' by Hoftype (names referenced only for comparison).
Keywords: body text, books, editorial, magazines, reports, classic, bookish, formal, calm, readability, tradition, editorial utility, timelessness, bracketed, oldstyle, humanist, robust, open.
A traditional serif with bracketed wedge serifs and gently modulated, rounded strokes that maintain a steady, readable rhythm. The capitals are proportioned for text use with moderate width and generous internal counters, while the lowercase shows a softly oldstyle feel—notice the two‑storey “g,” the ear on “g,” and the overall rounded joins. Curves are smooth and slightly bulbous at terminals, and the numerals follow the same text-friendly construction with clear shapes and even spacing.
Well-suited for extended reading in books, long-form articles, and publication layouts where a conventional serif texture is desired. It can also support formal documents and reports, and works effectively for headings when paired with generous tracking and leading.
The overall tone is classic and literary, evoking the familiar texture of printed books and editorial typography. Its restrained detailing and steady proportions give it a composed, trustworthy voice rather than a showy or decorative one.
Designed to deliver a familiar, dependable serif voice optimized for continuous text, balancing traditional forms with smooth, contemporary drawing for clean reproduction in print and on screen.
Serifs and terminals read as sturdy and slightly softened, producing a comfortable page color in paragraphs. The lowercase “t” has a compact crossbar and the “y” descends with a crisp, angled tail, adding subtle liveliness without breaking the conventional texture.