Sans Normal Asmel 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Bronkoh' by Brink and 'Karlsen' and 'Karlsen Round' by TypeUnion (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, friendly, functional, utility, clarity, versatility, modern branding, rounded, open apertures, high legibility, geometric, crisp.
This font is a clean sans with largely circular and elliptical construction, producing round counters and smooth curves throughout. Strokes appear even and consistent, with clear, open apertures and straightforward terminals that keep letterforms crisp rather than soft. Proportions feel balanced and contemporary: uppercase shapes are broad and stable, while lowercase forms maintain a simple, readable skeleton with a double-storey “a” and single-storey “g.” The numerals are clear and familiar, with open, uncluttered shapes suited to continuous reading and UI-style labeling.
It suits interface typography, product labeling, and general-purpose documents where clarity and a calm tone are needed. The even stroke behavior and open shapes also make it a solid choice for short headings, navigation, captions, and wayfinding-style copy at moderate sizes.
The overall tone is modern and neutral, designed to stay out of the way and communicate information efficiently. Rounded forms add a mild friendliness, but the rhythm remains businesslike and practical rather than expressive or decorative.
The design intention appears to be a versatile, contemporary workhorse sans with geometric roundness and dependable readability. Its restrained details suggest it is meant to perform consistently across a wide range of everyday typographic contexts without calling attention to itself.
The sample text shows steady spacing and a consistent texture at paragraph sizes, with punctuation and mixed-case sequences remaining easy to parse. Curved letters (C, O, S) read smoothly, while straight-sided forms (E, F, H, N) keep the page color even and controlled.