Sans Normal Efrov 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, editorial, presentations, modern, sleek, airy, friendly, clean, contemporary tone, readable emphasis, clean branding, fluid text, rounded, monoline, open forms, soft terminals, slanted.
A slanted, monoline sans with rounded bowls and softly finished terminals. Curves are smooth and elliptical, with generous apertures and a generally open, breathable rhythm across words. Capitals are simplified and geometric, while the lowercase keeps a straightforward, contemporary construction; counters stay clear and uncompressed, and spacing reads even and calm at text sizes.
Well-suited to user interfaces, product pages, and brand systems that need a contemporary sans with a gentle, personable tone. The open shapes and steady rhythm also work well for editorial callouts, short paragraphs, and presentation typography where clarity and a subtle sense of motion are desirable.
The overall tone feels modern and light-footed, with a relaxed forward motion from the slant. Its rounded geometry and open forms keep it approachable rather than technical, making it read as contemporary, informal, and clean without becoming stark.
The design appears intended as a contemporary italic sans that balances geometric clarity with approachable rounded forms. It aims to provide a clean, modern voice that stays readable in running text while adding energy and emphasis through its consistent slant and spacious proportions.
Figures follow the same streamlined, rounded logic as the letters, staying legible through simple shapes and consistent stroke weight. The italic angle is steady and helps continuous text feel fluid, while the wide stance gives headlines a spacious, unhurried presence.