Sans Normal Atgan 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Riveta' by JCFonts, 'Multima' by René Bieder, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, editorial, neutral, modern, clean, functional, friendly, everyday readability, neutral voice, modern utility, screen clarity, brand versatility, humanist, open apertures, soft terminals, generous counters, even rhythm.
A clean sans with softly rounded curves, open apertures, and calm, even stroke modulation. Letterforms favor simple geometric scaffolding but retain a subtle humanist warmth through gently eased joins and terminals. Uppercase proportions are balanced and straightforward, while lowercase forms show clear differentiation and comfortable spacing. Numerals are simple and readable, matching the typeface’s smooth curves and consistent rhythm.
This font suits interface and product typography, where a consistent rhythm and clear letterforms aid scanning. It also works well for general-purpose body copy, editorial layouts, and straightforward signage that benefits from an unobtrusive, modern voice.
The overall tone is neutral and contemporary, projecting clarity and approachability rather than strict technical austerity. Its rounded geometry and open forms feel friendly and dependable, making it suitable for everyday communication where neutrality and legibility are priorities.
The design appears intended as a general-purpose sans optimized for clarity and comfortable reading, combining geometric cleanliness with mild humanist softness. It aims to stay visually neutral while maintaining a friendly, contemporary presence across a range of text sizes.
Counters are generous and the interior shapes stay open in letters like a, e, s, and g, helping maintain readability at smaller sizes. The design avoids sharp corners and exaggerated details, keeping a steady texture across words and lines.