Sans Superellipse Etlom 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'Augmento' by R9 Type+Design, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, assertive, modern, energetic, industrial, impact, space saving, motion, modern branding, clarity, condensed, oblique, rounded, punchy, compact.
A compact, condensed sans with a pronounced rightward slant and heavy, even stroke weight. Curves are built from rounded, squarish geometry—especially visible in C, G, O, and the numerals—giving counters a softly rectangular feel. Terminals are mostly blunt and clean, with minimal modulation and tight interior spaces at this weight. The overall rhythm is upright in structure but propelled by the oblique angle, producing a dense, forward-leaning texture in both caps and lowercase.
Best suited to short, high-impact text where density and momentum are assets—headlines, posters, athletic or motorsport-themed branding, and bold packaging callouts. It can also work for UI or editorial section headers when space is tight and a strong, energetic emphasis is needed.
The font reads fast and forceful, with a contemporary, performance-oriented tone. Its compressed width and slanted stance suggest motion and urgency, while the rounded-rectangle curves keep it approachable rather than sharp. Overall it feels confident, utilitarian, and geared toward high-impact communication.
The design appears intended to deliver maximum punch in a compact footprint, pairing a condensed silhouette with an oblique stance for speed and emphasis. Its rounded-rectilinear construction aims for modern clarity and consistency across letters and numerals while keeping forms sturdy at display sizes.
Capitals are tall and blocky with compact apertures, and the lowercase maintains a sturdy, workmanlike build with simple shapes and minimal ornament. Numerals follow the same squared-round construction, staying visually consistent with the letterforms and reinforcing a cohesive, headline-driven voice.