Sans Normal Ogdu 20 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, modern, approachable, playful, impact, clarity, approachability, modernity, rounded, geometric, compact, high-impact, clean.
A very heavy sans with rounded geometry and a clean, contemporary construction. Curves are broad and circular, terminals read blunt and squared-off, and joins are sturdy with minimal detailing, giving the outlines a solid, uniform feel. Proportions lean compact with generous counters for the weight, keeping letters like O, e, and a readable while still delivering strong mass on the page. Numerals match the same chunky, simplified structure for consistent color in display settings.
Best suited for headlines, posters, and bold branding where high visual impact is needed. The chunky, rounded structure also works well for packaging, labels, and signage that must remain legible at a glance. For longer paragraphs it will set a strong, dark tone and is most comfortable at larger sizes.
The overall tone is confident and friendly, pairing assertive weight with softened, rounded shapes. It feels contemporary and accessible rather than industrial, with a subtle playfulness that comes from the big curves and compact rhythm. The font projects a straightforward, no-nonsense presence that still reads inviting.
This design appears intended to deliver maximum presence with a friendly, geometric voice: a heavy, rounded sans that stays clean and readable while emphasizing bold, modern simplicity. It prioritizes strong silhouette recognition and consistent texture for display-driven typography.
Uppercase forms are broad and stable, while lowercase shapes stay simple and highly legible with clear apertures and uncomplicated bowls. The sample text shows a dense, attention-grabbing texture that holds together well across long lines, with spacing that supports headline-style reading more than delicate typographic nuance.