Sans Normal Pemid 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Mirai' by GT&CANARY, 'Marcher' by Horizon Type, 'Gravita' by TipoType, 'Neufreit' by Wahyu and Sani Co., and 'Cocomat Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, chunky, confident, retro, impact, approachability, fun, display, rounded, soft corners, bulky, compact counters, sturdy.
A heavy, rounded sans with broad proportions and smooth, softened corners. Strokes are thick and uniform, with compact counters and generous, simple curves that keep shapes cohesive at large sizes. Terminals tend to be blunt and rounded rather than sharply cut, and the overall rhythm is steady and blocky with slightly bouncy, informal details in some lowercase forms. Numerals match the letterforms with wide bodies and tight interior spaces, emphasizing mass and impact.
Best suited to display settings such as headlines, posters, signage, and packaging where its rounded mass and strong presence can carry the design. It also works well for playful branding, event graphics, and kid-oriented or casual messaging that benefits from a friendly, chunky voice.
The font reads warm and approachable, with a bold, cartoon-adjacent friendliness that feels upbeat rather than formal. Its chunky silhouettes and rounded geometry give it a cheerful, easygoing tone suited to attention-getting headlines without feeling aggressive.
The design appears intended to deliver maximum visual impact with a soft, approachable personality—combining thick, rounded construction with straightforward sans forms for clear, bold display typography.
The typeface favors solid silhouettes over interior detail, so counters can close up quickly as size decreases. Letterforms lean toward simple, high-impact shapes, making it especially effective when set with ample spacing and in short bursts of text.