Sans Contrasted Ulbe 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Begum Sans' by Indian Type Foundry, 'Optima Nova' by Linotype, 'MC Attrey' by Maulana Creative, 'Tabac Glam' by Suitcase Type Foundry, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, assertive, classic, formal, stately, impact, authority, readability, editorial tone, bracketed serifs, flared strokes, crisp terminals, teardrop terminals, bookish.
A heavy, high-contrast design with clearly modulated strokes and a predominantly upright stance. The proportions run on the wide side with generous counters and a steady, even rhythm across words. Terminals often finish with sharp, slightly tapered cuts and occasional teardrop-like details, while the lowercase shows sturdy verticals, compact joins, and a two-storey “g” presence. Numerals are weighty and open, with the “7” and “2” showing angled, cut-in terminals that reinforce the crisp, print-like texture.
Best suited to display and short-to-medium text where a strong voice is desirable: headlines, magazine features, book covers, and brand marks. It can also work for pull quotes or section headers where contrast and weight help structure a layout.
The overall tone reads confident and editorial, projecting authority and tradition without feeling ornamental. Its dense color and decisive contrast give it a headline-forward presence suited to serious, established messaging.
The design appears intended to blend contemporary solidity with a print-rooted, editorial sensibility, using contrast and broad proportions to deliver impact and clarity at larger sizes.
In text settings the strokes create a strong, dark typographic color with clear word shapes and stable spacing. The uppercase feels particularly monumental, while the lowercase remains readable through its open counters and firm, consistent stems.