Sans Normal Udmus 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Nirand' by Jipatype, 'Indecise' by Tipo Pèpel, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, confident, modern, friendly, clean, robust, impact, clarity, modernity, versatility, geometric, monolinear, open apertures, rounded terminals, high legibility.
A sturdy sans with largely geometric construction and an even, monolinear stroke feel. Curves are smooth and broadly rounded (notably in C, G, O, and S), while joins and terminals stay clean and unembellished. Counters are generous and apertures remain open, helping letters keep distinct silhouettes at display sizes. The lowercase shows a double-storey “a” and single-storey “g,” with compact, straightforward forms and consistent rhythm across the alphabet and numerals.
Well-suited for headlines, branding, and poster typography where strong presence and clarity are needed. The open forms also make it a good choice for signage and short UI labels, especially at medium-to-large sizes where its weight and width can carry emphasis.
The overall tone is contemporary and approachable, combining assertive weight with clear, no-nonsense shapes. It feels dependable and businesslike without becoming cold, thanks to its rounded geometry and stable proportions.
This design appears intended as a modern, geometric workhorse for display-forward communication—prioritizing impact, clean construction, and quick recognizability across letters and numerals.
Numerals follow the same geometric logic as the letters, with round forms for 0/8/9 and simple, clear strokes for 1/4/7. The set reads best when allowed a bit of breathing room, where its broad shapes and open counters can stay crisp and separated.