Sans Normal Iblum 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, approachable, playful, informal, human touch, approachability, informal voice, everyday readability, rounded, hand-drawn, soft terminals, open counters, lively rhythm.
A rounded, handwritten-leaning sans with a consistent rightward slant and smooth, low-contrast strokes. Curves are generous and slightly irregular in a controlled way, giving the outlines a human, drawn quality rather than a rigid geometric feel. Terminals are mostly softly rounded, with open apertures and clear counters that keep the letterforms readable. The rhythm is lively, with subtly varied proportions and a relaxed baseline feel in mixed-case text.
This style works best in short-to-medium text where personality is desired—brand marks, packaging callouts, posters, social graphics, and editorial pull quotes. It can also suit UI microcopy and friendly product messaging when used at comfortable sizes with adequate spacing.
The font conveys a friendly, casual tone that feels personable and easygoing. Its slanted, rounded forms suggest informality and warmth, making it well suited to conversational messaging and upbeat branding.
The design appears intended to combine sans simplicity with a handwritten, personable voice. By keeping strokes clean and counters open while introducing a consistent slant and soft terminals, it aims for an informal, approachable texture that remains legible in typical display and text applications.
Uppercase forms stay simple and clean while still retaining the handwritten energy, and the lowercase maintains clarity through open shapes and uncomplicated joins. Numerals follow the same rounded, gently tilted construction, blending smoothly with text in settings like headings or short UI labels.