Sans Normal Ifmut 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, lively, soft modernity, friendly clarity, casual emphasis, brand warmth, rounded, humanist, soft terminals, oblique stress, open counters.
A rounded, oblique sans with smooth curves and softly finished terminals throughout. Strokes keep a consistent thickness with minimal contrast, and curves dominate over hard corners, giving letters a gentle, inflated feel. Proportions are slightly varied from glyph to glyph, with open apertures and generous internal spaces that help forms stay clear even with the slant. Numerals follow the same rounded, handwritten-leaning construction and sit comfortably alongside the letters.
This font works well for brand voices that want to feel friendly and contemporary, especially in logos, packaging, posters, and short headline copy. Its rounded, italic motion also suits quotes, callouts, and social content where a casual, upbeat tone is desired. For longer passages it can remain readable, but it will communicate an informal personality more than a neutral one.
The overall tone is warm and informal, with a breezy motion from the italic angle and a friendly softness from the rounded shaping. It feels conversational and modern rather than technical, suggesting ease and approachability. The rhythm is energetic without becoming chaotic, making it well suited to lighthearted or personable messaging.
The design appears intended to combine the clarity of a rounded sans with the expressive movement of an italic, producing a soft, personable texture in both display and short text settings. Its consistent stroke weight and open counters prioritize friendly legibility while keeping a distinctive, lively rhythm.
The italic is integral to the design rather than a simple slant, with curved joins and stroke endings that reinforce a humanist, drawn quality. Rounded corners and soft horizontals reduce sharpness, while the varied glyph widths create a natural, flowing texture in text.