Sans Normal Vedov 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake, 'Panton' by Fontfabric, 'Katerina' and 'Katerina P Rounded' by NicolassFonts, 'DINosaur' by Type-Ø-Tones, and 'Nota Rounded' by Wiescher Design (names referenced only for comparison).
Keywords: branding, packaging, posters, ui labels, headlines, friendly, casual, modern, approachable, lively, approachability, softening, informality, contemporary tone, readable display, rounded, oblique, soft terminals, humanist, open counters.
A rounded, oblique sans with soft, fully curved terminals and smooth, low-contrast strokes. Forms lean consistently to the right, with gently modulated curves and slightly varied letter widths that keep the texture animated rather than strictly geometric. Counters are open and generous (notably in C, G, S, and e), and joins are clean without sharp corners. Uppercase shapes are simple and sturdy with rounded shoulders, while lowercase features single-storey a and g, a short-armed r, and a curved descender on y, reinforcing an informal, handwritten-adjacent rhythm while remaining clearly typographic.
It suits branding and packaging that benefit from a friendly, modern voice, as well as posters, signage, and short headlines where the slanted rhythm adds energy. It can also work for UI labels and in-product messaging when a softer, more personable tone is desired, especially at medium-to-large sizes.
The overall tone is warm and approachable, balancing everyday friendliness with a neat, contemporary finish. The consistent slant and rounded endings give it an upbeat, conversational feel that reads as informal without becoming playful or cartoonish.
The design appears intended to deliver a clean sans-serif reading experience while adding warmth through rounded terminals and a steady oblique stance. Its slightly variable proportions and open forms suggest an aim for approachable clarity rather than strict geometric uniformity.
Digit shapes follow the same rounded, forward-leaning logic, with smooth curves and clear openings that keep numerals distinct at display sizes. The font’s spacing and rounded terminals create a soft, flowing line texture in sentences, with emphasis coming more from the slanted rhythm than from contrast or sharp detail.