Sans Normal Alruh 6 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, tech, modern, sturdy, sporty, friendly, impact, clarity, modern branding, display presence, rounded, geometric, extended, square-shouldered, large apertures.
A heavy, extended sans with softly rounded corners and a geometric construction. Curves tend toward squarish bowls (notably in O/C/G), while horizontals and verticals stay straight and confident, producing a stable, blocky rhythm. Terminals are clean and mostly flat, counters are generously open, and spacing feels even, supporting clear word shapes at display sizes. Figures are wide and graphic, with simplified, contemporary forms that read strongly in short strings.
Best suited to headlines, posters, and prominent UI or product labels where its broad proportions and strong stroke weight can hold attention. It can also work for logos, packaging, and signage that benefit from a compact, impactful voice and clear character differentiation at larger sizes.
The overall tone is modern and assertive with a friendly edge from the rounded geometry. It suggests a contemporary, engineered sensibility—confident and functional rather than delicate—making it feel at home in tech, sports, and product-forward branding.
The design appears intended to deliver a robust, contemporary sans optimized for bold messaging and high visibility. Its combination of extended proportions and rounded geometric shaping aims to balance authority with approachability for modern display typography.
Round letters show a characteristic squircle-like tension between straight segments and curves, giving the design a distinctive silhouette. Diagonals (V/W/X/Y) are crisp and angular, contrasting with the softened corners elsewhere for a clean, contemporary bite.