Sans Superellipse Jely 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'Mynor' by The Northern Block, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, confident, attention, approachability, modernity, simplicity, impact, rounded, blocky, soft-cornered, compact, chunky.
A heavy, rounded sans with superellipse-like curves and softened corners throughout. The letterforms are built from broad, even strokes and generous bowls, producing a sturdy, compact texture with minimal modulation. Counters are relatively small for the weight, with rounded-rectangular interiors that stay open enough for display use. Terminals and joins are consistently blunt and smooth, giving both uppercase and lowercase a cohesive, geometric rhythm; the numerals follow the same chunky, rounded construction.
This face is best suited to display settings where impact and warmth are needed—headlines, posters, and branding systems that benefit from a bold, rounded voice. It can work well on packaging and signage, especially where short phrases need to remain legible at a glance and the overall texture should feel friendly and contemporary.
The overall tone is bold and approachable, pairing a friendly softness with strong, attention-grabbing mass. Its rounded geometry and compact spacing create a playful, slightly retro feel that reads as confident rather than formal.
The design appears intended to deliver maximum visual weight with softened geometry, combining strong presence with approachable curves. Its consistent rounded-rectangle construction suggests a goal of creating a modern, versatile display sans that feels both geometric and personable.
The lowercase shows simple, single-storey constructions where applicable, reinforcing the geometric, sign-like character. The ampersand and punctuation in the sample text harmonize with the same rounded, block-built logic, maintaining an even, poster-ready color across lines.