Sans Normal Sabuw 7 is a regular weight, very narrow, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, casual, quirky, playful, approachable, approachability, distinctiveness, clarity, informality, compactness, rounded, soft, compact, clean, hand-drawn.
A compact sans with softly rounded terminals and consistently even strokes. Curves are built from simple, smooth arcs, while straight elements keep a clean, lightly squarish feel; corners tend to be eased rather than sharp. Proportions are tight and economical, with slightly irregular, humanized geometry that reads as intentional rather than rigid. Counters are open and simplified, keeping forms legible even as letters stay narrow and vertically oriented.
Well-suited to short-to-medium display use where a friendly, compact voice is helpful: brand marks, packaging copy, posters, and retail or wayfinding signage. It can also work for UI labels and callouts when a personable tone is desired, especially at sizes where the rounded details remain visible.
The overall tone is warm and informal, with a gentle quirkiness that feels personable and contemporary. It suggests an easygoing, conversational voice—more friendly than corporate—without becoming overly decorative.
The design appears aimed at delivering a clean sans foundation with a human, approachable twist—balancing simple geometry with softened terminals and slightly idiosyncratic proportions to create a distinctive, welcoming rhythm.
Capitals have a straightforward, sign-like clarity, while the lowercase introduces more character through rounded joins and subtly bouncy shapes. Numerals follow the same simple construction, maintaining the same soft terminal treatment for a cohesive texture in mixed text.