Sans Normal Seged 7 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'LFT Etica' by TypeTogether, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, signage, labels, infographics, branding, clean, friendly, modern, neutral, practical, everyday clarity, approachable modern, systemic consistency, neutral branding, rounded, monoline, soft, open, compact.
A compact, rounded sans with monoline strokes and consistently softened terminals. Curves are built from smooth, near-circular bowls, while corners are subtly radiused, giving the forms a gentle, engineered feel. Counters are generally open and clear, and proportions keep letters slightly condensed without feeling cramped. Numerals and lowercase share the same straightforward construction, with simple, functional shapes and even rhythm in text.
Well-suited to interface typography, wayfinding, and information design where clarity and an even texture are important. It also fits packaging, labels, and contemporary branding systems that benefit from a friendly, rounded sans without calling too much attention to the letterforms.
The overall tone is calm and approachable, with a contemporary, utilitarian friendliness. Its rounded detailing softens the voice, avoiding a harsh technical look while still reading as modern and matter-of-fact.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency, using rounded geometry to add warmth while keeping the overall construction simple and efficient for general-purpose reading.
The design leans on simple geometry and uniform stroke behavior, which helps maintain consistency across mixed-case settings. The sample text shows steady texture and good legibility at display-to-text sizes, with a smooth, unobtrusive presence rather than strong stylistic flair.