Sans Normal Bidup 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, signage, playful, quirky, friendly, retro, display impact, friendly tone, handmade feel, retro charm, wavy, bouncy, soft, hand-drawn, irregular.
A heavy, compact sans with subtly irregular geometry that gives the strokes a gently “wavy” rhythm. Counters are mostly rounded and open, while verticals and curves show slight tapering and unevenness that reads as intentional rather than distressed. The overall color is strong and even at text sizes, with short ascenders/descenders and a sturdy, poster-like presence. Numerals and capitals feel simplified and robust, matching the lively, slightly off-kilter silhouette of the lowercase.
Best suited to short-to-medium display settings where its personality can read clearly: posters, headlines, product packaging, event flyers, and playful signage. It can also work for children’s materials or brand accents that benefit from a friendly, slightly quirky voice.
The letterforms convey an upbeat, informal tone—more whimsical than corporate—suggesting a handmade, mid-century-inspired friendliness. Its mild wobble and rounded shapes add personality and approachability, making the text feel animated and conversational.
The design appears intended to combine the clarity of a simple sans with a deliberately imperfect, hand-shaped rhythm, producing a bold display face that feels lively and approachable rather than strictly geometric.
Spacing appears moderately tight and the bold massing produces confident headlines, while the intentional irregularities keep it from feeling rigid. Round characters like O and Q stay smooth and full, while diagonal forms (K, V, W, X) retain a chunky, energetic stance.