Sans Other Ibsu 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seconda Soft' by Durotype and 'Flinders' by Eko Bimantara (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, children’s media, playful, friendly, quirky, informal, bouncy, approachability, distinctiveness, headline impact, casual tone, rounded, soft corners, humanist, idiosyncratic, chunky.
A heavy, rounded sans with soft terminals and gently irregular geometry. Strokes are broadly even in thickness, with subtly tapered joins and a slightly variable, hand-shaped feel across the alphabet. Counters are generous and mostly open, while curves read smooth and full, giving forms like C, O, and S a buoyant presence. The lowercase shows a single-storey a and g, compact shoulders on n/m, and a simple, sturdy r; punctuation and figures follow the same chunky, softened construction for a cohesive texture in text.
This font is well suited to short-to-medium headline settings where a friendly, high-impact tone is needed—such as posters, packaging, storefront graphics, and expressive brand marks. It also works well for playful editorial callouts and children-oriented materials where clarity and charm are both important.
The overall tone is warm and approachable, with a lightly whimsical, handmade rhythm that keeps the bold weight from feeling stern. Its mild irregularities and rounded details suggest a casual, personable voice suited to upbeat messaging rather than formal corporate restraint.
The design appears intended to deliver bold readability with an amiable, characterful voice. By combining sturdy proportions with rounded terminals and slightly quirky shaping, it aims to feel modern and accessible while remaining distinctive in display use.
The caps feel wide and stable, while diagonals and angled joins (as in V/W/X) add a bit of lively tension against the predominantly rounded system. The numerals are straightforward and readable, matching the letterforms’ soft, confident weight.