Sans Normal Kilid 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Metro Office' by Linotype, 'Provan' and 'Provan Formal' by Matteson Typographics, 'Excentra Pro' by Mint Type, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, assertive, modern, energetic, add motion, increase impact, modernize tone, improve clarity, oblique, rounded, soft corners, compact, high legibility.
A forward-leaning sans with substantial, even stroke weight and rounded, gently softened terminals. Curves are smooth and full, with open counters and clear apertures that keep forms readable in motion. The oblique slant is consistent across caps, lowercase, and figures, giving the design a continuous rightward rhythm. Proportions feel slightly compact with sturdy joins and a clean, simplified construction that avoids sharp calligraphic modulation.
Well-suited to headline typography, short marketing copy, and brand systems that benefit from a sense of speed and decisiveness. It can also work effectively on packaging and signage where strong presence and quick readability are priorities, especially when an italicized, motion-forward voice is desired.
The overall tone is energetic and contemporary, with a brisk, athletic feel created by the consistent slant and sturdy strokes. It reads as confident and straightforward rather than delicate or ornamental, balancing friendliness from the rounded shapes with a purposeful, driven posture.
This design appears intended to deliver a strong, modern sans voice with built-in momentum. By combining rounded geometry with a steady oblique angle and robust stroke weight, it aims to stay highly legible while projecting energy and impact in both display and text-sized applications.
Uppercase forms stay simple and geometric, while the lowercase introduces more character through single-storey-style shapes and compact loops. Numerals follow the same oblique logic and weight, maintaining a cohesive color in running text and display settings.