Sans Normal Aggum 2 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: branding, posters, packaging, signage, headlines, friendly, retro, casual, playful, clean, space saving, approachability, everyday legibility, retro flavor, condensed, rounded, humanist, quirky, open apertures.
A condensed, monoline sans with softly rounded terminals and a lightly humanist, hand-drawn steadiness. Curves are smooth and circular, while vertical stems stay straight and even, creating a clean rhythm with gentle irregularities that keep it from feeling mechanical. Capitals are tall and simple; lowercase forms are compact with a modest x-height and open apertures, supporting clear word shapes. Numerals are straightforward and legible, matching the same narrow proportions and rounded finish.
Works well for branding and packaging where a friendly, compact sans is needed, and for posters or signage that benefit from tall, space-saving letterforms. It can also serve in short UI labels or captions when a narrow footprint is useful, though the compact lowercase suggests it will be most comfortable above very small text sizes.
The overall tone feels approachable and slightly retro, like mid-century signage interpreted through a modern, simplified lens. Its narrow stance and rounded endings give it a friendly, casual voice, with just enough quirk to feel personable without becoming novelty.
The font appears intended as a narrow, general-purpose sans that stays highly legible while adding warmth through rounded terminals and humanist shaping. It aims to bridge functional text setting with a subtly retro, personable character suitable for display and brand-led typography.
The design’s consistency comes from uniform stroke weight and repeated rounded shapes across bowls, shoulders, and terminals. The condensed spacing and tall proportions produce an efficient texture in paragraphs, while the subtle softness in corners keeps larger sizes from looking rigid.