Sans Normal Bemar 2 is a bold, very narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, packaging, book covers, branding, playful, quirky, handmade, friendly, retro, personality, compactness, approachability, display impact, handmade feel, condensed, rounded, soft corners, irregular, bouncy.
A condensed, monoline sans with gently rounded terminals and slightly irregular stroke contours that evoke a hand-drawn, cut-paper feel. Letterforms are narrow with tall ascenders and descenders, and the lowercase reads compact with a comparatively low x-height. Curves are soft and somewhat asymmetric, giving bowls and joins a subtly wobbly texture; counters remain open enough to stay legible despite the tight proportions. Spacing feels lively rather than strictly mechanical, producing a rhythmic, slightly bouncy line color in text.
Works well for display typography where a compact width and playful personality are desirable—such as posters, short headlines, packaging, and branding. It can also suit book covers or editorial callouts where a friendly, handcrafted tone is preferred over a strict geometric look.
The overall tone is casual and personable, with a quirky, storybook-like charm. Its irregularities add warmth and approachability, leaning toward retro display friendliness rather than clinical neutrality.
Likely designed to provide a cheerful, handmade-leaning condensed sans that stands out in display sizes while remaining readable. The narrow proportions support tight layouts, and the softened, slightly irregular forms aim to add character and approachability.
In running text the condensed build creates a strong vertical emphasis, while the rounded details keep it from feeling rigid. Numerals and capitals share the same narrow, soft-edged construction, helping headlines and mixed-case settings feel cohesive.