Sans Normal Ardos 13 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, technical, versatility, legibility, modernity, system design, clarity, geometric, rounded, open apertures, monoline, crisp.
A clean sans with largely geometric construction and smooth, round bowls. Strokes appear monoline and evenly weighted, with generous interior counters and open apertures that keep forms clear at text sizes. Curves are well resolved and circular (notably in O, Q, and numerals like 0, 8, 9), while straight stems and horizontals stay crisp and unembellished. Spacing feels even and measured, producing a steady rhythm in both the alphabet grid and paragraph setting.
Well suited to interface typography and product design where clarity and calm rhythm are important. Its rounded geometric forms also work for contemporary branding systems, wayfinding and signage, and general editorial or presentation use where a neutral, modern sans is desired.
The overall tone is neutral and contemporary, leaning practical rather than expressive. Rounded forms and open counters give it a friendly, approachable feel, while the disciplined geometry reads precise and technical. It communicates clarity and restraint, suitable for designs that need to feel modern without calling attention to the letterforms.
The design appears intended as a versatile, general-purpose geometric sans: straightforward shapes, consistent stroke logic, and open counters prioritize legibility and easy system integration. Its restrained detailing suggests a focus on dependable text and display use across digital and print contexts without stylistic distraction.
Uppercase shapes are simple and balanced with minimal personality cues, and diagonals (V, W, X, Y, Z) keep a consistent angle and thickness. The lowercase maintains a straightforward, non-calligraphic feel with single-storey a and g, contributing to a clean, utilitarian texture. Numerals are clear and uniform, with rounded figures and uncomplicated terminals that match the rest of the system.