Sans Normal Bikuy 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'News Gothic No. 2' by Linotype, 'PF Das Grotesk Pro' by Parachute, 'NeoGram' by The Northern Block, 'Cosima' by TypeThis!Studio, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, clean, confident, straightforward, utilitarian, clarity, impact, versatility, modernization, functionality, neo-grotesque, minimal, neutral, compact, sturdy.
A solid, contemporary sans with heavy, even strokes and compact, efficient proportions. Curves are broadly rounded and smooth, while terminals are mostly flat and clean, producing crisp joins and a steady baseline. The capitals read structured and stable, with squarish counters in forms like B and D and a balanced, circular O. Lowercase shapes stay simple and functional: a two-storey a and single-storey g are paired with short, sturdy ascenders/descenders, and the overall rhythm remains dense without feeling cramped.
Well suited to headlines, short statements, and branding where a strong, modern sans presence is needed. It should also perform effectively for UI labels, wayfinding, and packaging callouts thanks to its sturdy letterforms and clear numerals.
The font conveys a modern, no-nonsense tone—neutral and businesslike, with a confident weight that feels direct and dependable. Its straightforward shapes and restrained personality make it feel contemporary rather than playful or decorative.
The design appears intended as a contemporary, versatile workhorse sans that prioritizes clarity and impact. Its compact proportions, clean terminals, and restrained curves aim to deliver strong readability and a consistent, modern typographic voice across display and interface contexts.
The numerals appear highly legible and robust, with open interior space in 8 and clear differentiation across 0–9. Diagonal letters like K, V, W, X, and Y are sharply constructed and contribute to a crisp, engineered texture, while the lowercase maintains clarity in running text with consistent spacing and a firm, graphic color.