Sans Normal Ridav 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Priva' and 'Priva Pro' by Monotype, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: ui text, app design, web content, branding, packaging, friendly, modern, clean, approachable, neutral, versatility, readability, approachability, modernization, rounded, soft terminals, open apertures, geometric, even rhythm.
A rounded, geometric sans with smooth curves and softened stroke endings that keep the texture gentle rather than sharp. Counters are roomy and apertures stay fairly open, supporting clarity in both uppercase and lowercase. Proportions lean slightly wide in round letters, with a consistent, even rhythm across words and a straightforward, unembellished construction. Numerals follow the same rounded logic, with simple, sturdy shapes that sit comfortably alongside the letters.
This font is well suited to interface text, web pages, and product experiences where a clean, friendly sans is needed. It also works well for brand systems and packaging that benefit from rounded geometry and a modern, approachable tone, and it holds up in short headlines as well as continuous text.
The overall tone is friendly and contemporary, with a calm, neutral voice that feels approachable rather than corporate or technical. Its rounded details add warmth while maintaining a clean, modern presence suited to general-purpose design.
The likely intention is a versatile, everyday sans that balances geometric roundness with comfortable readability. The softened terminals and open counters suggest a focus on friendly clarity for digital and general branding contexts.
The design emphasizes smooth joins and stable, predictable shapes, giving paragraphs a uniform color without spiky diagonals or dramatic stroke modulation. Round forms (like O/Q/0) appear especially circular, reinforcing a geometric feel, while terminals remain softly finished for a polished reading texture.