Sans Normal Ridav 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans' by DSType, 'FS Irwin' by Fontsmith, 'Multiple' by Latinotype, 'Segoe UI' by Microsoft Corporation, 'Modet' by Plau, 'Core Sans NR' by S-Core, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, packaging, branding, clean, friendly, modern, practical, neutral, legibility, neutrality, approachability, versatility, clarity, rounded, soft, geometric, clear, even.
A rounded sans with smooth, continuous curves and gently softened terminals. Strokes are even and steady, with broadly circular bowls (notably in O/o/0) and straightforward, open counters that keep the texture light and readable. The lowercase shows simple, single-storey forms (a, g) and a compact, consistent rhythm; ascenders are straight and the overall spacing feels measured rather than tight. Numerals are clear and sturdy, matching the letterforms’ rounded geometry and uniform stroke behavior.
Well-suited to interface typography, product labeling, and general-purpose editorial settings where a clean, approachable sans is needed. It can also support signage and informational graphics thanks to its open shapes, steady rhythm, and easily distinguishable numerals.
The tone is contemporary and approachable, balancing neutrality with a subtle softness from the rounded corners and circular construction. It reads as calm and functional rather than expressive, making it feel friendly without becoming playful or quirky.
Likely drawn to provide a dependable, everyday sans with a modern, geometric foundation and softened details for comfort on screen and in print. The consistent stroke weight and open counters suggest an emphasis on clarity and broad usability.
Diagonal forms (V/W/X/Y) keep crisp geometry while maintaining softened joins, and the design avoids sharp intersections overall. The punctuation and dots appear round and prominent, supporting clarity at text sizes.