Sans Superellipse Imkuw 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Quub' by OneSevenPointFive (names referenced only for comparison).
Keywords: sports branding, racing graphics, game titles, posters, headlines, sporty, futuristic, energetic, technical, aggressive, display impact, speed emphasis, tech styling, branding, oblique, compact counters, rounded corners, squared curves, angular terminals.
A heavy, right-leaning sans with superelliptical construction: rounded-rectangle bowls, squared-off curves, and smoothly radiused corners throughout. Strokes are monolinear and dense, with compact apertures and counters that stay open but tight, creating a punchy, blocky silhouette. Terminals tend to be clipped or chamfer-like, and many joins emphasize forward motion through slanted stems and horizontally sliced details. The figures follow the same geometry, with broad, stable forms and a strong baseline presence that reads best at display sizes.
This font suits high-impact applications such as sports identity systems, racing and automotive graphics, esports and game title treatments, posters, and bold packaging callouts. It performs especially well in short headlines, logos, and large typographic blocks where its slanted, superelliptical forms can read as deliberate styling.
The overall tone is fast and assertive, evoking motorsport graphics, arcade-era tech, and performance branding. Its oblique stance and squared-rounded shapes give it a streamlined, engineered feel—confident, loud, and built for impact rather than restraint.
The design appears intended to deliver a modern, speed-forward display voice using rounded-rect geometry and an oblique stance, balancing softened corners with assertive, cut terminals. It prioritizes visual momentum, solidity, and a cohesive techno-sport aesthetic across letters and numerals.
Spacing and rhythm feel intentionally mechanical, with repeated rounded-rectangle motifs across bowls and counters that create a consistent, modular texture in longer lines. The heavier internal shapes (like the small counters in letters such as a/e) contribute to a tight, compressed look that favors short headlines over extended reading.