Sans Superellipse Keba 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Black Square' by Agny Hasya Studio and 'Hemi Head' by Typodermic (names referenced only for comparison).
Keywords: sports branding, racing graphics, esports, headlines, posters, sporty, futuristic, energetic, aggressive, techy, impact, speed, modernity, branding, display, slanted, rounded corners, oblique, blocky, compact apertures.
A heavy, slanted sans with rounded-rectangle construction and squared-off curves that read like superelliptical forms. Strokes are broad and uniform, with crisp, chamfer-like terminals and consistently softened corners rather than true circles. Counters tend to be small and rectangular, and apertures are relatively tight, creating a dense, muscular silhouette. The rhythm is forward-leaning and mechanical, with a slightly extended, streamlined feel and occasional stylized cuts (notably in diagonals and bars) that emphasize speed and direction.
Best suited to bold display typography such as sports identities, racing-themed graphics, esports team marks, event posters, and high-impact headlines. It also works well for UI accents, product labels, and short, punchy messaging where a fast, technical feel is desired.
The overall tone is fast, forceful, and modern—evoking motorsport graphics, arcade sci‑fi, and performance branding. Its slant and compact openings add urgency and intensity, while the rounded corners keep it from feeling harsh or purely industrial.
The design appears intended to deliver maximum impact with a speed-driven, engineered aesthetic: rounded-rectangle geometry, firm terminals, and a pronounced forward slant that communicates motion and power. The consistent, modular construction suggests a focus on strong branding presence and quick recognizability in short text.
The figures and capitals share the same engineered, rounded-corner geometry, with strong horizontal emphasis in many forms and consistent angular joins in diagonals. At smaller sizes the tight counters and heavy mass can darken quickly, so it visually favors display settings where its shapes have room to breathe.