Sans Normal Adkud 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink, 'Remoto' by JAM Type Design, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, product labels, presentations, modern, clean, friendly, dynamic, neutral, readability, modernization, approachability, clarity, momentum, humanist, open, rounded, slanted, airy.
A slanted sans with open, rounded construction and smooth, low-contrast strokes. The letterforms combine gently curved bowls with clean, straight terminals, creating a clear, contemporary rhythm. Proportions feel generously set with ample internal space in counters and a relatively compact vertical feel, helping the alphabet read evenly across mixed case and numerals. The overall drawing stays consistent and uncluttered, prioritizing straightforward shapes and legibility.
This style works well for interface copy, product and marketing text, and editorial layouts where a clean sans with a gentle slant can add emphasis and pace. It also suits presentations and signage at moderate sizes, where the open forms and even stroke behavior support quick scanning.
The tone is modern and approachable, with a subtle forward motion from the slant that adds energy without becoming expressive or quirky. Its rounded geometry and open apertures keep it friendly and familiar, suitable for neutral, everyday communication that still feels current.
The design appears intended as a versatile, contemporary italic-leaning sans that maintains clarity in continuous reading while providing a subtle sense of motion. Its rounded, open forms suggest an emphasis on approachability and broad usability across digital and print contexts.
Round characters like O/C/G are smooth and stable, while angled strokes in A/V/W/X and the slanted stance add crispness and momentum. Numerals appear clear and contemporary, aligning well with the lowercase for general text use.