Sans Normal Okrom 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Milliard' and 'Novera' by René Bieder (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, modern, friendly, clean, confident, functional, clarity, modern utility, approachability, robustness, neutral branding, geometric, rounded, blocky, high legibility, even rhythm.
This typeface presents a sturdy, geometric sans structure with generously rounded curves and largely uniform stroke thickness. Bowls and counters are open and clear, with smooth circular construction in letters like C, O, Q, and G, balanced by straight-sided stems and pragmatic terminals. Uppercase proportions feel broad and stable, while lowercase forms maintain a straightforward, contemporary rhythm with simple joins and minimal modulation. Numerals are compact and strong, matching the letterforms’ even color and consistent spacing feel.
It is well suited to interfaces and product experiences that need clear, robust letterforms, as well as signage and wayfinding where shapes must remain distinct at a glance. The bold presence and smooth geometry also make it effective for branding, packaging, and short-to-medium headlines where a clean, contemporary voice is desired.
The overall tone is modern and approachable, combining a friendly roundness with a no-nonsense solidity. It reads as confident and practical rather than playful, making it feel suitable for contemporary branding and interface contexts where clarity matters.
The likely intention is to provide a reliable, contemporary sans with geometric clarity and an approachable softness, delivering strong readability and a consistent visual voice across letters and figures.
The design emphasizes crisp silhouettes and consistent stroke weight, producing a dense, even typographic color in text. Curves are clean and controlled, and the forms avoid decorative quirks, prioritizing straightforward recognition across both display sizing and paragraph settings.