Sans Normal Amdeb 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Dexa Round' by Artegra and 'BR Segma' by Brink (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, confident, clean, friendly, straightforward, clarity, impact, modernity, versatility, geometric, rounded, open apertures, large counters, heavy weight.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are monolinear with minimal modulation, and bowls and counters stay generously open for clarity at size. Terminals are clean and mostly straight-cut, while joins are crisp, giving the letterforms a stable, engineered feel. The lowercase is simple and highly legible, with a single-storey “a” and “g” and a compact, neutral rhythm across words; numerals are sturdy and evenly weighted, with the “8” notably round and balanced.
This font performs best where bold, high-impact sans typography is needed—headlines, brand marks, packaging, and poster work. Its open counters and simple shapes also make it effective for short UI labels, navigation, and wayfinding where fast recognition matters.
The overall tone is modern and direct, with a friendly edge coming from the rounded forms and large internal spaces. It reads as confident and no-nonsense, suited to clear communication rather than decorative personality.
The design appears intended to deliver a sturdy, contemporary sans voice with high legibility and strong presence, relying on geometric roundness, consistent stroke weight, and wide set widths to create an assertive but approachable texture.
Capitals are wide and steady, with strong horizontals and consistent sidebearings that produce an even, blocky texture in lines of text. Curved letters (C, G, S) maintain smooth arcs without sharp corners, reinforcing the geometric construction and calm pacing.