Sans Normal Asran 20 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, signage, editorial, presentations, branding, modern, clean, neutral, friendly, efficient, legibility, neutrality, modern utility, friendly clarity, rounded, geometric, open apertures, low contrast, large counters.
A clean sans with softly rounded, geometric construction and low-contrast strokes. Curves are smooth and near-circular in letters like C, O, and G, while straight-sided forms (E, F, H, N) stay crisp and uniform. Counters are generous and apertures remain open, supporting clear word shapes in text. Lowercase proportions feel balanced with simple, single-storey a and g, and an overall even rhythm that reads consistently across mixed-case settings and numerals.
It suits interface copy, product labeling, and general editorial text where clarity at a range of sizes is important. The neutral, rounded geometry also makes it a solid option for contemporary branding, presentations, and wayfinding systems that need a clean, dependable voice.
The overall tone is modern and straightforward, with a slightly friendly feel coming from the rounded curves and open forms. It communicates clarity and practicality rather than ornament, making it feel calm, approachable, and contemporary.
The design appears intended as a versatile everyday sans that prioritizes legibility and an even typographic texture. Its rounded geometric cues aim to feel contemporary and approachable without becoming stylized or decorative.
Terminals and joins are handled plainly, keeping attention on legibility and consistent texture. The numerals match the letterforms in stroke and curvature, producing a cohesive, general-purpose typographic color.