Sans Normal Verij 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, posters, packaging, modern, friendly, clean, casual, airy, approachability, contemporary tone, everyday readability, motion/energy, rounded, humanist, open apertures, soft terminals, slightly quirky.
A slanted sans with rounded, gently modulated curves and smooth joins that keep forms soft and approachable. Strokes stay even and clean, with open counters and generous interior space, while terminals tend toward rounded or subtly tapered endings rather than sharp cuts. The uppercase reads simple and geometric-leaning, while the lowercase introduces more humanist irregularity—single-storey forms, a looping "g," and a descender on "q" that adds movement. Numerals are straightforward and readable, with a plain "1" and rounded bowls throughout, maintaining the same quiet, consistent rhythm as the letters.
This font works well for interface labels, product branding, and editorial highlights where a clean sans with a personable slant is desired. It can also serve in posters and packaging that need a modern, friendly tone, and it holds together in short paragraphs thanks to its open counters and calm spacing.
The overall tone feels contemporary and informal, with an easy, conversational warmth. Its slant adds energy and forward motion without turning into a calligraphic script, giving it a friendly, active voice suitable for upbeat messaging.
The design appears intended to offer a contemporary italic sans that stays legible and neutral enough for everyday use while adding a touch of friendliness through rounded forms and humanist lowercase details.
Curves dominate the construction, and the palette of shapes stays cohesive across caps, lowercase, and figures. The italic angle is steady, and letterforms avoid fussy details, keeping the texture light and uncluttered in paragraphs.