Sans Normal Obrav 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nure' by FSD, 'Panton Rust' by Fontfabric, 'Konsens' by Hubert Jocham Type, 'Brignell Square' by IB TYPE Inc., and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, bold, friendly, retro, sporty, playful, impact, approachability, legibility, branding, chunky, rounded, compact, sturdy, soft corners.
A heavy, compact sans with broadly rounded geometry and minimal stroke modulation. Curves are full and smooth, while terminals tend to finish with softened corners that keep the dense weight from feeling harsh. Counters are relatively small but consistently shaped, producing strong, blocky silhouettes and high ink coverage. Spacing reads solid and even in text, with straightforward, highly legible forms and simple constructions for both uppercase and lowercase.
Best suited to display work where impact and clarity are key: headlines, posters, signage, packaging, and bold brand marks. It also works well for short UI labels or badges when a strong, friendly emphasis is needed, but the dense weight makes it less ideal for long passages at small sizes.
The overall tone is confident and energetic, with a friendly, approachable warmth. Its chunky rounded shapes suggest a retro, sporty sensibility suited to attention-grabbing messaging rather than quiet, bookish reading.
The design appears aimed at delivering maximum visual punch with a softened, approachable character. It prioritizes sturdy shapes and consistent rhythm to remain readable while projecting a modern-retro, high-energy personality.
Capitals are wide and stable with prominent bowls (notably in B, D, P, R) and a round O. Numerals match the same stout build, reading clearly at display sizes. The lowercase maintains the same weighty voice, with single-storey a and g contributing to a more informal, contemporary feel.