Sans Superellipse Hiluv 6 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Kelpt' and 'Kelpt Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, sturdy, friendly, punchy, modern, impact, approachability, modern utility, clarity, rounded corners, blocky, compact, high impact, soft terminals.
A heavy, block-forward sans with rounded-rectangle construction and softened corners throughout. Curves are built from broad superellipse-like bowls, giving round letters a squared-off, engineered feel rather than a geometric circle. Strokes are consistently thick with minimal modulation, counters are relatively tight, and overall spacing reads compact and dense. The lowercase shows a notably tall x-height with short extenders, while the uppercase remains wide-shouldered and steady. Numerals are robust and simple, matching the same squared-round rhythm and strong vertical emphasis.
Best suited for headlines, display typography, and short emphatic statements where its dense, solid texture can carry impact. It also fits branding, packaging, and signage that benefits from a strong, modern presence with a softened edge. For longer passages, it will work most comfortably at larger sizes with generous line spacing.
The overall tone is confident and workmanlike, with a friendly softness coming from the rounded corners and smooth joins. It feels contemporary and utilitarian, leaning toward bold, attention-getting messaging rather than subtle refinement. The squarish roundness adds a slightly industrial, tech-adjacent character while remaining approachable.
The design appears intended to deliver maximum impact with a compact, cohesive texture, using rounded-rectangle forms to balance strength and approachability. The tall lowercase proportions and simplified shapes suggest an emphasis on clarity and bold presence in contemporary display settings.
Round letters like O/Q and bowls in B/P/R read as rounded rectangles, creating a distinctive “squared” silhouette in text. The tight apertures and dense color make it visually stable at large sizes, while smaller settings may feel heavy due to compact counters.