Sans Superellipse Upba 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'FF Clan' by FontFont, 'Etelka' by Storm Type Foundry, 'NeoGram' by The Northern Block, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, industrial, friendly, punchy, impact, modernity, clarity, approachability, strength, blocky, rounded, compact, geometric, soft corners.
A heavy, wide sans with a superelliptical construction: bowls and counters read as rounded rectangles, and terminals are blunt with softened corners rather than sharp cuts. Strokes maintain an even, low-contrast thickness, producing a solid, poster-like color on the page. Curves are squared-off and stable (notably in C/O/Q and the lowercase rounds), while joins stay clean and minimally detailed. The lowercase is compact and sturdy, with a single-storey “a,” simple “g,” and short, robust arms and spurs that keep forms dense and highly uniform.
Best suited to headlines, posters, signage, and brand marks where a strong, wide silhouette is desirable. It also works well for packaging and product graphics that benefit from a bold, geometric voice, especially at medium-to-large sizes where the superelliptical shapes read crisply.
The overall tone is assertive and contemporary, combining a tough, utilitarian presence with approachable rounded geometry. It feels engineered and urban—more “built” than “drawn”—with a friendly softness that tempers the weight and width.
The design appears intended to deliver maximum impact with a clean, modern feel—pairing very heavy strokes with softened rectangular curves to create a distinctive, contemporary sans that stays legible while projecting strength.
The wide stance and large, open counters help maintain clarity at display sizes, while the heavy stroke mass can begin to close internal spaces in tighter settings. Numerals are similarly broad and squat, matching the font’s strong, rectangular rhythm for consistent impact across alphanumerics.