Sans Contrasted Jipi 3 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, logotypes, editorial, fashion, art deco, dramatic, luxury, standout display, editorial tone, luxury branding, stylized contrast, art deco nod, chiseled, geometric, crisp, sculptural, display.
A sculptural display sans with extreme contrast between thick vertical strokes and hairline curves and joins. Many forms rely on bold, block-like stems paired with delicate, almost threadlike arcs, producing a distinctly carved, poster-like silhouette. Counters tend to be round and spacious (notably in C/O/Q), while several characters show sharp, triangular terminals and wedge-like cuts that create a faceted rhythm across words. The overall construction is upright and relatively geometric, with tight, controlled curves and a strong emphasis on verticality.
Best suited for large-scale applications where its hairlines and sculpted joins can be appreciated: magazine covers, fashion and beauty branding, posters, cultural events, and statement wordmarks. It can work for short subheads or pull quotes, but long passages will read as intentionally stylized rather than neutral.
The font projects a high-fashion, editorial attitude with a cinematic sense of drama. Its sharp contrasts and cut-in details feel refined and intentional, giving headlines a premium, boutique tone. The look also carries a subtle Art Deco flavor—stylized, elegant, and slightly theatrical—well suited to attention-grabbing typography.
The design appears intended to reinterpret a bold sans framework through a highly contrasted, decorative lens—using hairline arcs and wedge-like cuts to add sophistication and visual drama while keeping the underlying letterforms relatively clean and modern.
In text settings, the alternating heavy stems and hairline connections create a pronounced sparkle and a patterned texture, especially in mixed-case words. The hairlines are visually prominent and may dominate at smaller sizes or in low-resolution contexts, while the heavy strokes maintain strong presence. Numerals echo the same language, with bold bodies and thin, tapering strokes that keep the set cohesive for display use.