Sans Normal Nalev 8 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'FF Bau' and 'FF Good' by FontFont, 'EquipExtended' by Hoftype, 'Morandi' by Monotype, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, bold, playful, friendly, retro, confident, impact, approachability, display strength, brand clarity, rounded, chunky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and strongly filled shapes. Curves are smooth and circular, while joins and terminals are clean and mostly squared off, creating a sturdy, poster-like texture. Counters are relatively compact (notably in B, P, R, a, e, and 8), which boosts density and impact at large sizes. The lowercase shows single-storey forms (a, g) and a simple, sturdy construction with short apertures, keeping the overall rhythm tight and uniform.
Best used for headlines, posters, packaging, and bold branding where high visual impact is the priority. It also works well for signage and short marketing copy, especially in larger sizes where the compact counters and heavy color can remain clear.
The font projects a friendly, energetic tone with a slightly retro, billboard sensibility. Its thick, rounded forms feel approachable and upbeat while still reading as assertive and confident, making it well-suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with an approachable, rounded voice. By combining geometric curves with compact internal space and sturdy terminals, it aims to stay legible while feeling bold, modern, and broadly commercial.
The numerals are bold and blocky with simplified interior spaces, matching the compact counter design seen in the letters. Round letters (O, Q, o, e) lean toward near-circular geometry, while diagonals (V, W, X, Y) remain strong and stable rather than sharp, reinforcing the overall soft, robust character.